O1: To create new knowledge and establish accountability mechanisms on current conditions, processes of
professionalization, ethical standards and cultural norms of professional journalists and alternative media
content producers and thus contribute to a more resilient and democratic framework.
O2: To address key challenges to a healthy relationship between media and democracy, with a specific focus
on the interactions between citizens, professional journalists and alternative media content producers in
technologically mediated configurations.
O3: To produce models of new configurations of digital platforms, media markets, business models and
regulatory frameworks that will improve the relationship between media and democracy and improve
O4: Create a digital platform with critical media literacy guidelines, best practices and curricula so that citizens
can be empowered media consumers and responsibly use the opportunities for participation and decision
making offered by the hybrid media system.